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In the "Made in China 2025 Blue Book (2016)", under the influence of factors such as the application of intelligent manufacturing technology and the change in the comprehensive cost of manufacturing, the global manufacturing layout has gradually adjusted and is accelerating the cost reduction to Southeast Asia, South Asia and Africa.  

Manufacturing incense

What makes the Southeast Asian market so attractive? Of course it is a cost advantage! Some Southeast Asian countries have the advantages of labor cost and demographic dividend, and their manufacturing development prospects are generally optimistic. In addition, the growing consumer groups in Southeast Asian countries have also injected momentum into their manufacturing prospects. In addition to traditional advantages such as labor and raw materials, some Southeast Asian countries have also developed ambitious long-term development plans for manufacturing. How can such a strong attraction not allow companies around the world to yearn for it?

Southeast Asia refers to the southeastern part of Asia, also known as the South Sea. The region is a new regional name that emerged in the late Second World War. There are 11 countries: Vietnam, Laos, Cambodia, Thailand, Myanmar, Malaysia, Singapore, Indonesia, Brunei, the Philippines, and East Timor. So what is the printing market in Southeast Asia? The following small series exemplifies the development of the printing industry in several countries, so that you have a simple understanding.

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Southeast Asian printing industry development


The printing industry plays an important role in the economic development of the Philippines. According to previous data, there are more than 7,000 companies in the packaging and printing industry in the Philippines. Among them, there are about 3,000 printing companies, ranging in size from small to small. Most of them are located in the capital Manila. In recent years, Philippine print exports have continued to grow by about 25%, and the most exported products are postcards, Christmas cards and greeting cards. In terms of printing equipment, the Philippines is 100% dependent on imports, and Japan is its largest source of imported equipment, followed by the United States.


The packaging and printing industry in the Philippines accounts for more than 10% of the country's economic share. In the past two years, sales in the packaging and printing industry have increased by at least 30%. It is expected that the packaging and printing industry in the Philippines will continue to grow by 15% in the next few years. However, the printing industry in the Philippines also has certain limitations. If it is unwilling to invest in new technologies and human resources, the development of the industry is limited by the lack of adequately trained managers and technicians.

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After the quality of the Thai printing industry has not fallen in this region of Southeast Asia, there are not a few companies in the printing and packaging industry in the country. The printing and packaging industry in Thailand has developed relatively stable in the past. Three types of growth in the 10 categories of printing and packaging industry are better supported by the overall situation of the industry, namely plastic printing, media printing and electronic printing, and are expected to In the next 3-5 years, the market scale will have an opportunity to increase by 10% every year. The supporting factors come from the printing and packaging industry in Thailand, which is the center of the Cambodian, Lao, Myanmar and Vietnam markets. These emerging markets are in rapid demand for printed packaging products. increase.


Many world-class brand-name printing companies and printing and packaging equipment suppliers are confident in the printing and packaging industry in Thailand, and their markets and sales centers are transferred to Thailand. The entire Thai printing and packaging industry is making a series of changes to ensure the future. Stable development within 10 years.

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The printing industry is an important part of Singapore's manufacturing industry. Its history can be traced back to the end of the 19th century. After the transformation in the 1970s and the development since the 1980s, the printing industry, like other industries in Singapore, has become an indispensable part of Singapore's manufacturing industry. Play an important role and have strong competitiveness in the international market.


Thanks to its unique strategic location, perfect logistics infrastructure and good intellectual property protection environment, Singapore printing companies have contracted a large number of books, magazines and other printing business from Europe, the United States and Australia. The number of large printing companies has increased year by year. The status in the international are also becoming more and more important.

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The Vietnamese printing market is growing rapidly, with pre-press, printing and post-press technologies growing rapidly. Various printing companies have added modern production lines, including multi-color offset presses and state-of-the-art web offset presses, fairly advanced plate-making systems and linked glue book production lines.


In recent years, the printing industry in Vietnam has developed rapidly, but there is no design and manufacturing capability. Among the 500 large-scale printing companies, 40 are large-scale, mainly using equipment from China, Japan, Korea and the United States. Although many printing factories in Vietnam have printing equipment, the pre-press and post-press processes are still relatively backward, lacking advanced equipment, and the demand for equipment in these areas is large. In addition, the rapid development of the advertising industry, high-definition color inkjet photo equipment and related supplies are also in short supply. In the course of its development, Vietnamese printing companies have gradually formed two major printing industry centers in Hanoi and Ho Chi Minh City, accounting for more than 60% of the national printing output.

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The printing industry is one of the top five industries in Malaysia with an annual output value of more than US$3 billion and its third place in the country. With the economic development, Malaysia's demand for digital printing and consumption have maintained rapid growth.



According to previous statistics from the Indonesian Ministry of Industry and Trade, there were 25,000 printing-related companies in Indonesia, of which about 1,000 were large and medium-sized, and 7,250 were small, and the rest were very small businesses.

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Problems in the printing industry.

The development level of the printing industry in Southeast Asia is high or low, and there are various problems. In some countries, there are a large number of printing enterprises, fierce competition, and there are low-price competitions; in some countries, there are problems of shortage of high-quality talents and lack of funds for technological upgrading; in some countries, printing factories are too small to be competitive, and In many countries, there are problems such as the impact of new formats such as new media on the industry and environmental protection.


Vitality and potential coexist.

Southeast Asia is one of the most dynamic and promising regions in the world economy today. Coupled with its huge market demand and low labor costs, this region has naturally become the focus of many companies. As far as the printing industry is concerned, Southeast Asian countries have a lot of demand in printing technology, printing equipment, and training of printing talents. This is to some extent a pioneering market for domestic printing companies and equipment manufacturers.
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There is a big gap between the maturity of the manufacturing industry in Southeast Asia, the industrial supply chain, the marketing environment, and the labor level compared with China. Although many domestic enterprises have considerable advantages in technology and other aspects, and Southeast Asia has a very large market development prospects, printing companies that want to develop business here must not blindly enter, that is, the market is risky and investment needs to be cautious. Before entering this market, we must do sufficient research and preparation to fully understand this market from the aspects of business volume, business environment, investment approval, human resources, upstream and downstream of the industry chain, and national policies.

The domestic printing market has become saturated. It is a good thing for printing companies to go out and seek to expand space, but it should not be blind. It is necessary to find the right direction and make adequate preparations in advance.

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