Toys R Us Fulfillment Packaging Cardboard Toys Pallet Display Rack_Display Cases_Shenzhen WOW Packaging Display Co.,Ltd.

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Toys R Us Fulfillment Packaging Cardboard Toys Pallet Display Rack

2021-12-10Views:666

Time flies, and in a blink of an eye we have come to the end of 2021, and we will soon step into the 2022 of Christmas and New Year. Although the whole world is still being suffered by COVID 19 in 2021, the real economy encounter shocks, and as the advertising tool of the retail industry in the real economy, display racks inevitably suffered a certain shock, but as an emerging product in the cardboard display rack industry, However, the sales of WOW's cardboard display racks still achieved nearly 30% growth during the epidemic. A large number of Fortune 500 brands such as Pringles, Coca Cola, and Disney chose to cooperate with WOW's cardboard display racks and faced difficulties through exquisite paper display racks. Realize high-price brand marketing, and finally achieve performance growth, and overtake cars in corners.

What I want to share with you today is a classic cardboard toys pallet display rack made by the traditional toy manufacturer Toys R Us and the WOW team.
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Toys R Us’s toy supplier is located in Dongguan, a well-known toy manufacturing center in China, and has its own professional design team in the local area. Before cooperating with WOW, Toys R Us also tried to cooperate with other display rack manufacturing companies, but because The product design concept and quality did not meet the strict standards of Toys R Us, and finally Toys R Us found WOW on Google.

Toys R Us first sent the project sketch to WOW. Considering the brand and strength of Toys R Us, WOW arranged a 3 + 1 team model, namely, 3 experienced foreign trade sales and design directors with 1 and 5 years of design experience. Enter this project. After receiving the design drawing from Toys R Us, the follow-up team carefully analyzed the customer's needs and found that the customer's design had basically been formed, but could not find a solution in a few key designs

First of all, this cardboard toys pallet display rack is divided into 3 sides. The front is a layer box structure, which is mainly used to hold water polo, and the two sides are hook structures to hang some relatively light toy products such as sunglasses, rackets, and gloves. The design of the layer box part is relatively simple. It can be designed according to the size and quantity of the PDQ. The main problem is the hook product on both sides of the board. The traditional plastic hook 20CM can only maintain a load of about 100G, which does not meet the customer's requirement of about 500G. If it is replaced with an iron hook, because the iron hook bears the weight of 500G products, an additional gray board must be added to the back of the paper display rack to ensure the stability and safety of the displayed product. However, because the back panel of the rack part is the side panel of the layer box part, if the gray board is added, the whole cardboard toys pallet display rack head will be reduced a lot in terms of aesthetics, which is inconsistent with the Toys R Us brand.
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Secondly, after Toys R Us was promoted to communication, WOW learned that this type of cardboard toys pallet display rack needs to be fulfillment packed at the Dongguan toy factory, that is, the cardboard toys pallet display rack is assembled in the factory and placed in the product fulfillment packed into container, and shipped to the customer in the United States directly. Toys R Us retail store. As a result, WOW found the second tough problem. The traditional fulfillment packaging projects are basically shelf display designs or cell display racks. Very few customers choose fulfillment packaging due to load-bearing and transportation safety issues. This time the customer clearly proposed that fulfillment packaging, and the design of the hook part must be retained, because some products cannot be placed in the layer box and can only be displayed on the hang.
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In response to the above two thorny problems, WOW’s business and design team continued to brainstorm and design for 3 consecutive days, and finally gave Toys R Us customers a perfect solution.

In response to the hook problem, WOW contacted different hook suppliers, and finally opened a mold to make a special hook that separates the hook suspension and the link part, and chose a plastic mold for the link part to ensure that the iron rod is plastic under the 500G load-bearing situation. The link part will not affect the back panel of the cardboard toys pallet display rack.
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Regarding the fulfillment packaging of the hook part, WOW ingeniously proposed a method of inner cardboard inserts support to solve this problem, as shown in the figure below, and, considering the external shaking factor during transportation, the designer team specially reserved 5CM support for the inner insert part , To ensure that the inner insert can be sufficiently stressed when the outer box is inserted to ensure the stability and safety of the toy product during the transportation process.
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After the solution was provided to Toys R Us customers, the customer’s team was very satisfied and immediately arranged a white sample test. After one day of rapid production, the white sample was delivered to the customer’s office the next day. After repeated simulation transportation experiments, the sample was taken once The performance passed the customer’s acceptance, and WOW received the customer’s formal PO on the second day after the test.

The project was successfully delivered. Now these toy piles have been distributed to different Toys R Us stores in the United States. Customers are pretty satisfied with WOW's design and service. The project is full of highlights, especially the solution of the hook part in the fulfillment packaging, which provides a reference for the design and shipment of this type of display rack in the future.
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Of course, WOW’s excellent ability is based on 11 years of experience in display rack design and production. In these 11 years, WOW has handled pos toy display rack projects and fulfillment packaging projects of different brands. For toy products and fulfillment packaging, WOW's design team is well-versed in battle. Below, please enjoy some related cases:
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Toys R Us Pallet Display Stand 13.jpg
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Also, WOW did many pos toy display stand projects.


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If you have any needs for cardboard display racks, paper shelves, and cardboard furniture, please feel free to contact professional cardboard display designer & manufacturer—Shenzhen WOW Packaging Display Co., Ltd.

Contact: Allen Tel/WeChat: 13641420069 Email: info@wowpopdisplay.com


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