In this era,prices have continued to rise, workers' salaries have not increased much, and the pressure on life has further increased. People's interest in purchasing goods is declining. Many merchants have taken many measures to deal with this situation,and giving gifts has become the preferred promotion method for sellers. If it is a gift, then what is more economical? In the case of increasingly homogenized products and marketing methods, how to make your products standout, seize the eyes of customers, let products sell, a good product The promotion strategy has played a multiplier role.
Theprice reduction promotion is no longer the case - the plan will never catch upwith the change.
The facts once again prove that this is an unchanging truth, especially when companies face the ever-changing consumer market.
In fact, an important reason why price-cutting promotions are difficult to win in the era of consumers' low consumption is that companies have not carefully analyzed many hidden consumption orientations and needs behind consumers'“low-consumption” behavior. The fierce market competition, the continually renewed marketing methods and the rapid spread of the Internet have made the consumer knowledge and experience of the consumers, especially the post-80s consumer groups, unprecedentedly enhanced and enriched. Although under the pressure of inflation, more and more rational consumers are more inclined to"lower consumption" behavior, but it does not mean that they give up the value standards and consumer taste.
In the context of such market environment and consumer behavior, even if companies are willing to make a long-term and large-scale direct price reduction promotion, they will most likely be counterproductive. They will not be able to please these sensitive consumers, but they will lose their business. The trust of products and brands has led to the company “losing the wife and losing the soldiers”. Therefore, choosing and implementing the right promotion strategy is extremely important for companies to respond to the current “lower. consumption”behavior of consumers.
“Lower consumption” does not mean that they have given up on the pursuit of high quality products and services. What should manufacturers do to be effective? At present, it seems that choosing a paper display rack is a product that opens up market sales or captures eyeballs and attention. Terminal services are the most effective and direct way to do so.Let the consumer look like it, and then produce a strong desire to buy. This is only the paper display rack can be done and the cost of production is also acceptable to the business. Because the paper display rack can rely on its novel patterns, brilliant colors, The unique concept and other forms draw the attention of the customer, make it stop and make an interest in the goods in the advertisement. This is a better opportunity than other similar products. At the same time, using the strong color of paper shelves, beautiful patterns,outstanding shapes, humorous movements, accurate and vivid advertising language, can create a strong sales atmosphere and attract consumers'attention. To make it a buying impulse.