2017 Christmas Greeting Card Display Stands

2019/06/27

Material: 350G CCNB + K5 for body and header, 300G CCNB + A9 for tiers

Size: 615 * 415 *1700MM

Printing: 4C CMYK Offset printing + 1 PMS pantone color for display, 1C black ink printing for shippers

Surface treatment: High eco-environment glossy lamination

Use: Display Xmas greeting cards

Package: Semi-assemble, 1pc/carton(individually packaging)

Shipment: Door to door via sea, Maersk

Destination: Australia

 

The client found us on Google in the year of 2017, then, our experienced sales Mandy took this over.

Firstly, the client sent an example of American Greeting display he want to follow, please see below.


It is a very popular design in greeting display field, then, Mandy and client confirmed the size and printing of this display, we provided quotation on 2017.8.17, the client gave feedbacks early morning and said the cost is beyond his budget and wish to have more options for choose.

Most importantly, the client said he did not want to wast to much more time on assembly, since he took too much more time of setting up on the display he purchased from China last time.

So, he want to see a very easy assembled option.

Also, he showed us the display he used.


n this case, we had meeting with our designing team and explained the client requests well to them, in half an hour, they provided their initial ideas of the new design(a video of 3D rendering design)



Our idea is to assemble the display body(tray) at our factory before shipment, then, keep the header and base in flat pack to save shipping volume and cost.

In this display, the card will be covered and sit in place by another card, in this case, the card will be displayed safely and easier to be picked up by customers.

Then, we shared this design with client and got very high approval from him, however, for the card displaying, he is not very agree with the design and want to display as much as possible cards in each stand.

 

On 2017.9.21, after double confirming with our designing and production team, we provided our 2nd design, please see below.



We changed the shelves to tiers design, especially, we used plastic clips for each tier, in this case, the tier can be removed/assembled much easier.

Client was very satisfied with the new design and confirmed the sample order in just 1H after we shared with him.

1 day later, we had this sample out.

 

 

It took 4 days via DHL by client his own account, then, after a week of discussion at client side, he confirmed 1200pcs order of this display. And we received his bank slip at early next morning.

Then, after 13 days of manufacturing and assembling, we had this order finished on 2017.10.24.

Client asked a QC company have 50% displays inspected and all confirmed with good quality.

The next morning, we received the balance and sea freight bank slip from client.

Then, we have this order all shipped via our shipping agent who had been specializing in EU line for over 7 years.

Client received cargoes on 2018.11.10 when we had the National Holiday, client still send us an email to express his feeling of receiving these POP display


Hi Mandy,

You are a genius!!!

I really appreciate your kind help during our POP display project, I just received the container and the displays looks very very nice!! Good job!!

Please also shared my appreciation to your all guys and team, you are the best!

I will definitely come back to you with more deals after then.

Cheers

XX

 

1 month later, clients dispatched all displays to the different stores in Australia national wide and meet Xmas promotion window exactly.

At Feb of this year, the client told me that the display he purchased from WOW last year had helped their greeting card sales in DOUBLE!!!! That’s really an amazing experience!